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Trademark Related News

Fujifilm Unveils New Corporate Brand Logo


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Fujifilm Unveils New Corporate Brand Logo

Fuji Photo Film Co., Ltd. (President and CEO: Shigetaka Komori; hereinafter Fujifilm) has introduced its new corporate brand logo.

Fujifilm will take on a new holding company structure starting on October 1, launching FUJIFILM Holdings Corporation, which will provide strategic management of the entire group, including the two major operating companies: FUJIFILM Corporation and Fuji Xerox Co., Ltd.

Fujifilm is taking this opportunity to change the corporate brand logo for FUJIFILM Corporation, an operating company which will take on the current business of Fujifilm. The logo will be adopted on October 1.

Read more at fujifilm.com/news/n060712.html
 

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Daily Terms

Trade Secret

Definition:
A trade secret includes proprietary knowledge and other confidential information that companies keep secret to give them an advantage over their competitors.

Trade Name

Definition:
A symbol used to identify and distinguish companies, partnerships, and businesses, as opposed to marks used to identify and distinguish goods or services.

eTEAS

Definition:
Electronic Trademark Examination Application System - electronic trademark filing system. It allows the public to complete various trademark filings and transactions on-line.

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